Sales that works on both sides of the Atlantic.

For European companies entering the US

US Launch Partner

Your first senior US sales leader, from day one.

You’ve proven your product at home. Maybe you’ve founded a US entity or won a first American customer. Now you need a US pipeline that doesn’t depend on one person’s network, and a headquarters that trusts the US numbers. Joe grew up in Stuttgart, has built his career in the US, and today runs US sales for a German software company. He knows what headquarters expects, what US buyers expect, and where the two clash.

Who it’s for

• German, Austrian, Swiss and other European B2B companies in their first US years
• A US entity founded recently or planned, with few people on the ground
• Leaders who want the US motion right before hiring a US VP of Sales

Problems we solve

• “We have a US company and a first customer. What now?”
• Pricing, contracts and support that make US buyers wait on Germany
• No US forecast headquarters believes
• Direct reps, distributors, agencies, trade shows: too many options, no one to decide
• The risk of a wrong first US hire

What you get

• US Readiness Sprint (4–6 weeks): US ideal customer profile and segments, competitive landscape, US pricing and packaging check, channel recommendation, 90-day pipeline plan, US-ready messaging
• Fractional Head of US Sales: pipeline and forecast cadence, monthly reporting to your board or Geschäftsführung, US CRM setup, outbound motion, hands-on help on early deals
• Hire and hand off: profile, interviews and onboarding for your first US sales hire, plus a documented US playbook
• AI-assisted prospecting from week one, so your US pipeline starts building early.

Remote-first from Chicago, overlapping the German afternoon · English or German · 3-month minimum, then month to month · Travel only when it really matters, agreed in advance

Auf Deutsch? Gerne. Wir sprechen Ihre Sprache, im wörtlichen und im übertragenen Sinn.

For US B2B companies scaling sales

Fractional RevOps

A forecast you can trust and a CRM your team actually uses.

You raised money, you’re hiring reps, and the board wants to know how confident you are in the quarter. Meanwhile the CRM is half-filled, everyone reads the stages differently, and the forecast is a spreadsheet rebuilt every Friday. Joe spent 17+ years at CA Technologies, including as VP Global Sales Operations and VP Global Sales Enablement, and co-led its global Salesforce rollout. Now he brings that to growing B2B companies, a few days a month.

Who it’s for

• US B2B companies, typically seed to Series C, with a handful to a few dozen sellers
• Founder-led sales moving to a team, or a new sales leader who needs the operating system underneath
• No senior RevOps leader yet, or an admin who needs direction

Problems we solve

• Leadership and the board don’t trust the forecast
• Dirty CRM data, stages nobody follows, reports nobody reads
• New reps without territory, quota, comp plan or onboarding
• HubSpot or Salesforce migrations, and tools nobody owns
• Sales, marketing and customer success reporting different numbers

What you get

• RevOps Diagnostic (2 weeks): people, process, technology and content review, CRM and data audit, funnel baseline, and a prioritized 90-day plan you keep either way
• Fractional RevOps leadership: CRM ownership and stage definitions, forecast cadence and dashboards, territory/quota/comp design, playbook and onboarding, board-ready metrics, tool selection
• Hand off: a documented operating rhythm, plus help hiring a full-time RevOps person if you want
• AI agents in your CRM for cleaner data and quicker pipeline reviews.

Remote · Defined deliverables each month, not hours in a bucket · 3-month minimum, then month to month